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WideOrbit Research Finds Broadcast Industry Set to Embrace ATSC 3.0

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More than 75% of broadcast industry executives say they are excited about ATSC 3.0, while more than 70% reported that their station’s conversion is either unscheduled or more than two years away.

These results come from a survey of local broadcast television professionals fielded in January 2017 by WideOrbit, the media industry’s technology platform for connecting audiences and ads everywhere

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WideOrbit ATSC 3.0 Broadcast TV Industry Survey

What Are Broadcasters Thinking About ATSC 3.0?

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ATSC 3.0 and the Future of Broadcasting: The Industry View is our latest exclusive research report. Based on responses from more than 100 broadcast industry executives, the full report is available today as a free download.

Our survey reveals what broadcast TV executives are really thinking today about ATSC 3.0. You’ll learn about their plans for transitioning to this new standard, what benefits they expect from the new standard, which costs they expect to incur, and which may come as a surprise.

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SBS Digital Audio CPMs Grow More Than 50% in WideOrbit Programmatic Pilot

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“Integrating Tapad’s device graph with WideOrbit’s programmatic marketplace delivers enormous value to marketers looking to add TV to cross-device campaigns,” said Ian Ferreira, EVP of programmatic at WideOrbit. “Television still delivers the most efficient reach of any medium, and Tapad’s platform now allows marketers to purchase premium broadcast inventory that extends the power of cross-screen campaigns to TV with a single, unified solution.”

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Tapad Partners with WideOrbit to Offer Programmatic TV Inventory

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“Integrating Tapad’s device graph with WideOrbit’s programmatic marketplace delivers enormous value to marketers looking to add TV to cross-device campaigns,” said Ian Ferreira, EVP of programmatic at WideOrbit. “Television still delivers the most efficient reach of any medium, and Tapad’s platform now allows marketers to purchase premium broadcast inventory that extends the power of cross-screen campaigns to TV with a single, unified solution.”

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WideOrbit and CoreMedia Team on Direct Response Programmatic TV

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The integration of CoreBuy TV, CoreDirect and WO Programmatic TV produces the TV industry’s only programmatic direct response ad buying solution to automatically deliver offers from media buyers to broadcast TV station traffic systems for approval, execution and invoicing. The companies plan to add the capability to plan and purchase cable network inventory soon.

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