WideOrbit Blog

Google’s WideOrbit Integration to Bring Programmatic TV to DoubleClick

By | Blog, Programmatic, TV | No Comments

Last Monday Google announced on its DoubleClick Advertisers Blog that it will make traditional TV inventory available to buy in DoubleClick Bid Manager.

Local broadcast TV inventory initially available through DoubleClick will be from stations participating in WideOrbit’s WO Programmatic. DoubleClick’s integration of WideOrbit will allow ad buyers to buy broadcast TV spots from the same interface they already use to secure digital display and video campaigns.

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WideOrbit ATSC 3.0 Broadcast TV Industry Survey

What Are Broadcasters Thinking About ATSC 3.0?

By | Blog, TV, Uncategorized | No Comments

ATSC 3.0 and the Future of Broadcasting: The Industry View is our latest exclusive research report. Based on responses from more than 100 broadcast industry executives, the full report is available today as a free download.

Our survey reveals what broadcast TV executives are really thinking today about ATSC 3.0. You’ll learn about their plans for transitioning to this new standard, what benefits they expect from the new standard, which costs they expect to incur, and which may come as a surprise.

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Tapad Brings New Demand to WO Programmatic TV

By | Blog, Programmatic, TV | No Comments

“The integration of WideOrbit’s quality TV supply takes orchestrated cross-screen media buys to the next level,” said Marshall Wong, Tapad’s SVP of TV market development. “Marketers can now optimize TV campaigns within days instead of weeks. This also untethers them from buying against generic demographics like age and gender. By allowing brands to employ their own CRM or third-party data, we can move them much closer to audiences who will take action.”

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How WO Automation for Radio Helps One University Run Five Major Market Stations

By | Automation for Radio, Blog, Radio | No Comments

The University of Florida College of Journalism and Communications operates one of the busiest and most complex broadcasting operations in the country. In addition to its academic mission to educate the next generation of media professionals, it operates two television stations and five radio stations. Find out how WideOrbit’s WO Automation for Radio keeps every one of the College’s stations on air and sounding great

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